Data Privacy

Last updated: February 12, 2023

Privacy policy

Unless otherwise stated below, the provision of your personal data is neither legally or contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no indication to the contrary is made in the subsequent processing operations. “Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit my website without providing any personal information. Every time you access my website, usage data is transmitted to me or my web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to my overriding legitimate interest in ensuring the trouble-free operation of my website as well as for the improvement of my offer.


Collection, processing and forwarding of personal data for orders

When you place an order, I collect and process your personal data only insofar as this is necessary for the fulfilment and processing of your order and for dealing with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.

Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, I strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.


My website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually on their acceptance as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below: Chrome Browser: Internet Explorer: Mozilla Firefox: Safari:

Technically necessary cookies

Unless otherwise stated in the privacy policy below, I only use these technically necessary cookies for the purpose of making my offer more user-friendly, effective and secure. Furthermore, cookies enable my systems to recognise your browser even after a page change and to offer you services. Some functions of my website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.

The processing is based on Art. 6 (1) lit. f GDPR from my overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of my offer. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) (f) GDPR for reasons arising from your particular situation.


Use of Google Analytics

On my website, I use the Google Analytics web analytics service provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for processing your data and complying with the applicable data protection laws.

The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In the process, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity.The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines.

The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 (1) lit. f GDPR from my overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR for reasons that arise from your particular situation. You can prevent the collection of the data generated by Google Analytics and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again.

For more information on terms of use and privacy, please visit or and

Data subject rights and storage period

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: the right to information, to correction, to deletion, to restriction of processing, to data portability.

In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing.

Contact me if you wish. You can find the contact details in my imprint.

Right of appeal to the supervisory authority

In accordance with Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection

If the personal data processing listed here is based on my legitimate interest pursuant to Art. 6 (1) lit. f GDPR you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation. After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.